Ranking Online April Fools’ Jokes: Best to Worst

Photo-Illustration: by The Cut; Photos: MAC Cosmetics, Poppi & Tower 28 Beauty, Dyson, Jellycat

As if 2025 wasn’t already a joke. Nope — it’s every PR-company team’s dream day, one in which they get to troll us with insane collaborations and launches. And while some of them are just outright silly, others are actually pretty good. We decided to rank all the fashion- and beauty-adjacent April Fools’ jokes from our favorite to least favorite below. The main takeaway? Don’t trust anything you see on the internet today.