Gen Z and millennials are creating a recession-resistant corner of the market

Jason McDonald/Courtesy of B The Method; Getty Images; Chelsea Jia Feng/BI

• Gen Zers and millennials are to thank for propping up one area of the market in particular: health and wellness.
• Younger Americans are spending significantly more in the category, BofA data shows.
• That could give wellness stocks a boost and help the sector weather a recession, analysts said.

Gen Zers and millennials are spending big and helping insulate one area of the market from a recession: the wellness industry.