Information Firms Lead in GenAI ROI, With 65% Reporting Positive Results

While the buzz around generative artificial intelligence (GenAI) continues to captivate boardrooms, a new analysis reveals a divergence in its financial impact across industries. In short: some sectors reap substantial returns while others lag despite significant adoption. The latest report from PYMNTS, “Generative AI’s ROI Divide: How Leading Industries Are Innovating While Others Lag,” based on surveys of 540 C-suite executives conducted between March and November 2024, paints a nuanced picture of GenAI’s enterprise application...