Sony Opens Cinemacon With a Vow to Help With Ticket Costs and Windows

After taking last year off, Sony Pictures returned to CinemaCon to kick off the 2025 edition of the annual trade show for movie theaters. As usual, film chairman Tom Rothman had plenty of barbs to sling at those who would declare the big screen dead, but this time he also had some big promises to help with two issues facing exhibitors: price and windowing.

“I have one word for all of you. It’s a magic word. It’s a secret mantra you might utter during your morning meditation: Tuesday,” Rothman said.