When meeting clients, I make one promise—to see the world as it could be.
That’s not a bad message right now. It’s a pretty weird world out there. The volatile political and socio-economic landscape can make us all feel like things are going to hell. And in the slightly less real world of marketing and advertising, that’s even more the case. The challenges of any agency or client team continue to escalate. Instability abounds. Then there’s the issue of client loyalty, reduced scopes...
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