Idarucizumab, levetiracetam, ustekinumab: how do drugs get their names and why are they so hard to pronounce?

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If you’ve ever tried discussing medicines with friends or family and found yourself stumbling over the pronunciation — or even resorting to snapping a photo of the medicine’s packaging to show your pharmacist, instead of remembering the name — you’ve probably wondered: where do drug names come from, and why can’t they be easier to remember?

Occasionally, drug names are short and snappy. But more often, they seem more like something from Greek or Norse mythology.