I quit Meta to launch and sell my startup. It was a tough experience — here are 3 things that slowed me down.

Ex-Meta engineer, Evan King, said there were three lies that he and his partner told themselves, which kept them from moving on to better ideas sooner.

Photo courtesy of Evan King

• Evan King worked for Meta for five years before quitting to start his own business.
• King said startup life was more difficult than expected and three lies slowed down his success.
• One of the lies is that good marketing is necessary for a new product to take off.

This as-told-to essay is based on a conversation with Evan King...