'Breastaurant' No More: Hooters Is Getting a Family-Friendly Makeover

Don’t call it a comeback—call it a “re-Hooterization.”

That’s the word Neil Kiefer, CEO of HMC Hospitality Group—the parent company of the group of men who created the Hooters brand—is using to describe the planned PG-ification of the so-called “breastaurant.” 

Related: Restaurant Chain That Pioneered the 'Breastaurant' Reportedly Nears Bankruptcy

In February, it was reported that the 42-year-old restaurant chain was nearing bankruptcy. Kiefer is convinced that by putting the...