‘Technology at its finest’: Mechanic grabs Michelin Pilot Sport 4S tire. Then he takes a closer look at the sticker

People online are cracking up at Michelin's Bluetooth tires that come with a QR code on the inside, but what's it all for?

Michelin tires with Bluetooth

In a TikTok video, tire shop worker Antonio (@ant_510) zooms in on a Michelin Pilot Sport 4S tire. He shows the sticker, which sports a Bluetooth logo. The clip then transitions to the inside of the tire, which shows a QR code affixed inside. The clip had folks on the internet perplexed and earned 333,300 views as of Sunday.