Why campaign jingles are a staple in Philippine elections

In the Philippines, a political candidate’s eventual victory depends largely not only on issues and platforms, but also on creative ways to reach voters and effectively communicate with them. And perhaps the most common means to do it? Sticky campaign jingles.

Months before Filipinos cast their votes at polling precincts in the coming May elections, these catchy, repetitive tunes will play on loop everywhere. Often, the music would even make its way to you, care of passing jeeps, trucks...