On Altadena’s west end, ‘Altadena is Not for Sale’ echoes amid recovery efforts

Altadena Not for Sale t-shirts and patches as seen during an Altadena Not for Sale rally in Altadena on Saturday, March 29, 2025. (Photo by Libby Cline-Birmingham, Contributing Photographer)

Several hundred protesters gathered at Fair Oaks Avenue on Altadena’s west side on Sunday, March 29, to echo a mantra that has blanketed the town since the Eaton fire broke out on Jan. 7: “Altadena is Not For Sale.”

The rally, amid the the hustles and bustle of a farmer’s market at nearby Fair Oaks Burger...