YouTubers pitch fan obsession with their lives as a secret weapon for marketers

YouTube creator Jordan Matter.

Courtesy of Spotter.

• Creator startup Spotter held its first upfront-style event Thursday, matching YouTubers with marketers.
• Creators like Ryan Trahan and Jordan Matter pitched brands on sponsoring future videos.
• Several of the creators made the case that parasocial fandom is a great way to sell stuff.

Hey brands, want to sponsor my daughter's 16th birthday?

That was the pitch YouTuber Jordan Matter threw out to a room...