Singapore's TWG gives Gen Z-ers an ultra-glam tea room experience for $10. Its CEO says affordable luxury is the name of the game.

Both Bacha Coffee and TWG Tea are known for their maximalist interior designs.

V3 Gourmet

• TWG Tea and Bacha Coffee, with their ultra-maximalist interiors, exude luxury.
• But products in their cafés start at around $10.
• The brands' CEO says he wants people to be able to afford a luxurious experience at a low price.

Stepping into a TWG Tea store in Singapore is a sensory overload.

The store is designed to be ultra-maximalist. Golden tins of hundreds of different tea blends are stacked on the walls...