‘The possibilities are terrifying’: 23andMe files for bankruptcy. Then an expert warns you should delete all your data

On March 23, 2025, 23andMe filed for bankruptcy. The company grew to prominence through its DNA test kits, which allowed participants to see their genetic makeup and to what countries they could trace their ancestry.

While the company saw success in its early years, it failed to grow sustainably, and efforts to launch a subscription service and other ways to cash in on customers were unsuccessful.

Now, the company is preparing for bankruptcy proceedings, which could include the sale of its assets.