Mauro Porcini will be Samsung’s first Chief Design Officer 

In a significant design appointment, Mauro Porcini has been announced as the Chief Design Officer at Samsung.  

The position, newly created for Porcini, is his third time establishing a Chief Design Officer role at a major company—following 3M and PepsiCo. It’s also the first time that Samsung has hired a foreign design lead.

It’s an aggressive move at a time when Samsung’s business is facing “crisis”-level headwinds. The company just lost its co-CEO Jong-Hee to cardiac arrest.