NFL Doubles Down on Its Unexpected Partnership With Hallmark Channel

Hallmark is officially in the football business.

Following the success of Hallmark’s partnership with the NFL for last year’s Holiday Touchdown: A Chiefs Love Story (which had nothing to do with Travis Kelce and/or Taylor Swift, but was inspired by their romance), Variety reports the two companies are partnering yet again for Holiday Touchdown: A Bills Love Story. The movie will air as part of Hallmark Channel’s Countdown to Christmas lineup.

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