Gen Z isn’t just watching creators—they’re choosing them over traditional TV and movies.
That’s the big takeaway from Deloitte’s 19th annual Digital Media Trends survey. The report finds that 56% of Gen Z and 43% of millennials find social media content more relevant than traditional entertainment options, and about half feel a stronger personal connection to social media creators than to actors or TV personalities.
The entertainment industry is in a battle for attention, competing...
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