Market tracker expects brands' fear of Musk to boost X ad revenue

Emarketer on Wednesday forecast that ad revenue at X, formerly Twitter, will grow this year as brands fear retaliation by politically connected owner Elon Musk if they stay away.

X's billionaire owner, the world's richest person, is a major financial backer of US President Donald Trump, and heads a Department of Government Efficiency that has been slashing the ranks of government employees.

"Many advertisers may view spending on X as a cost of doing business in order to mitigate potential...