Dubai Chocolate Keeps Going Viral. So Why Hasn't Anyone I Know Eaten It?

A woman splits a bar of Dubai chocolate

Don’t get me wrong, I completely understand the appeal of the viral Dubai chocolate bar. 

Stuffed with pistachio cream and crunchy knafeh (crispy shredded phyllo pastry), the gooey, nutty delight feels like it’s been a social media staple for years now.

It looks delicious, and it’s meant to be so unbelievably popular that retailers Waitrose and Lidl have imposed two-per-person limits on their versions of “Dubai-style” bars.

So why don’t I know anyone who’s eaten one?