There’s a certain video of an alarmingly muscular man’s morning routine that brought me and millions of other people incalculable joy this weekend, and for good reason. It’s a stunning watch, from the 3:52 a.m. wakeup time to the cascade of emotional support Saratoga water bottles to the periodic ice baths into which he dunks his face. After what felt like a viral-meme recession, it’s easily the biggest and most delightful internet-culture moment of the year so far.