A woman saw couples doing gender reveals with Build-A-Bears. She took things up a notch by doing the same at Dior.

Rachel Santana Krtausch and the Dior bag she purchased in France.

Rachel Santana Krtausch

• Rachel Santana Krtausch revealed her baby's gender with a $6,000 Dior purse.
• A viral TikTok video of the occasion has garnered 15.5 million views since February.
• She told Business Insider that the luxury bag was cheaper than throwing a traditional party.

Rachel Santana Krtausch didn't want fireworks, a pastel cake, or balloons to reveal the gender of her baby.

She...