Social Media Influencers Are More Popular Than Movie Stars Among Gen Z

There is a shift happening in entertainment, with a majority of Gen Z Americans saying YouTube and TikTok influencers are more popular than movie and TV stars, according to a new survey from Deloitte.

The 2025 Digital Media Trends report, released Tuesday, showed 52% of Gen Z-ers said they feel a “stronger personal connection” to social stars than to TV personalities or actors. And 56% said social content is “more relevant” to them than TV series or movies.

Gen Z — those who were born between 1997 and 2010 ...