Direct selling industry crosses Rs 22,000 crore: Report

India's direct selling industry achieved Rs 22,142 crore in sales for FY 2023-24, growing by 4.4% year-on-year, according to the Indian Direct Selling Association. A report indicates an increase in women direct sellers to 44% and wellness products as the top segment. Active direct sellers rose to 88 lakh. The sector shows significant potential with a CAGR of 7.