Meet the March Madness millionaires: From Duke’s Cooper Flagg to Purdue’s Braden Smith, college athletes are raking in eight-figure NIL deals

• Several NCAA players in the March Madness tournament have NIL deals worth over $1 million. These deals pay college athletes to use their name, image, and likeness and are often sponsored by companies. Fortune compiled a list of a few of the top NIL earners playing in this spring’s tournament.

Playing college sports isn’t just for clout, earning scholarships, or living out a lifelong dream. There’s money to be made now through name-image-likeness (NIL) deals, and some collegiate-level athletes are raking in millions.