The viral, ugly doll that's taking Asia by storm is proving to be one heck of a cash cow

Labubu, a creepy doll with serrated teeth, made PopMart a lot of money.

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• Chinese toymaker PopMart's most viral toy, Labubu, made a lot of money in 2024.
• Sales from "The Monsters" toy line, which Labubu is part of, accounted for 23% of PopMart's annual sales.
• PopMart's revenue grew 107% in 2024, and its profits more than doubled from the year before.

Labubu, the doll with serrated teeth that has Asia in a chokehold, made its producer a lot of money in 2024.