Napster to become a music-marketing metaverse firm after $207M acquisition

Infinite Reality, a media, ecommerce, and marketing company focused on 3D and AI-powered experiences, has entered an agreement to acquired Napster. That means that the brand originally launched in 1999 as a peer-to-peer (P2P) music file-sharing service is set to be reborn again. This time, new owners are reshaping the brand into one focused on marketing musicians in the metaverse.

Infinite announced today a definitive agreement to buy Napster for $207 million. The Norwalk, Connecticut-based...