The Toyota Tacoma is better than ever — but may have lost what made it special

The 2025 Toyota Tacoma TRD Pro.

Benjamin Zhang/Business Insider

• The Toyota Tacoma has been America's best-selling small truck for the past 20 years.
• I was impressed by the Tacoma's powerful hybrid engine, solid driving dynamics, and updated tech.
• I was less impressed by the Tacoma's high price and tight rear seats.

For the past twenty years, the Toyota Tacoma has been the best-selling small pickup truck in the US, outselling rivals like the Nissan Frontier and Ford Ranger.