These vegan meat brands taste almost as good as the real thing. Taste tests prove it.

Imagine this: You’re hungry. You’ve arrived at the frozen foods section of the grocery store, and you’re faced with two options: a pack of chicken nuggets or a pack of similar-looking nuggets, but made without meat. How do you choose? Do you look at price first or compare ingredient lists? Or maybe, after you do both, do you ultimately go with your gut? You are hungry, after all. 

A new report highlights the important role that taste plays for consumers when considering whether to buy plant-based protein.