Now it's Lego's turn to get on the Pokémon hype train

Lego announced a partnership with Pokémon.

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• Lego is tapping Pokémon's massive fan base for its new collection.
• The Danish toymaker announced a new collaboration with Pokémon, slated for 2026.
• This comes as Lego doubles down on drawing in adult consumers.

Lego is tapping into the groundswell of millennial nostalgia from the Pokémon franchise and giving the beloved Japanese brand a little love.

The Danish toymaker announced the partnership...