How horror YouTubers Sam and Colby built a $13 million apparel business by focusing on the origins of their friendship

Sam and Colby, who've brought their YouTube videos to the big screen, attended the premiere of "The Legends of the Paranormal" in 2024.

Courtesy of Sam and Colby

• Sam and Colby Enterprises generated about $20 million in revenue last year.
• Clothing brand XPLR accounts for the biggest slice of the pie.
• The horror duo has been ahead of their time bringing YouTube videos to the big screen.

As shy high schoolers growing up in Kansas, Sam Golbach and Colby Brock...