Boycott movement gains steam: 1 in 5 Americans back boycotting companies that align with Donald Trump’s agenda as new poll reveals growing divide

A recent Harris Poll indicates that one in five US consumers is willing to boycott businesses that align with President Trump's policies, particularly those reversing DEI initiatives. With top brands like Amazon, Target, and Tesla facing economic boycotts, nearly 36% of Americans are participating or planning to join boycotts to assert their economic influence and express dissatisfaction with government policies.