Buying your Nike shoes online is getting a lot more expensive

Nike's strategy includes cutting online promotions.

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• Nike is shifting its online marketplace to a full-price model, reducing discounts.
• Revenue for Nike Direct was down 10% on a currency-neutral basis in fiscal Q3.
• CEO Elliott Hill had previously said the company planned to cut down on promotions.

Online shoppers are at the frontlines of Nike's battle against discounts.

The sportswear giant is working to reposition its online marketplace...