Lamborghini CEO wants women to feel the need for speed

Lamborghini CEO Stephan Winkelmann on stage at the Dubai launch of the Lamborghini Temerario supercar.

Lamborghini

• Lamborghini reported record-high sales of 10,687 cars and $3.4 billion in revenues in 2024.
• CEO Stephan Winkelmann puts Lambo's strength in a down luxury auto market to its new hybrid models.
• The CEO said the brand can sustain success by tapping into new demographics and the EV market.

Even as some luxury automakers like Bentley and Mercedes-Benz face sales slumps...