Inside the Ratings: Paramount+ Data Chief Talks Maximizing ‘Ecosystem’ to Drive Viewership — From ‘Sonic’ to Sports

Streamers across the entertainment space are working overtime to up their subscriber numbers and keep those paying customers tuned in. For Paramount+ data chief Domenic DiMeglio, the debut of an original series is just as vital to drawing eyes to the streamer as the arrival of a Paramount Pictures movie fresh out of theaters or a newly licensed title, with the streamer attempting to “maximize the power of the Paramount Global ecosystem.”

“We all really collaborate to maximize the potential of any sort of release...