'Culture can rarely compensate when a company can't adapt'

'Read this before you shed a tear for Southwest'

Bill Saporito at The Washington Post

People are "bemoaning what's happening to the beloved carrier because the company is doing away with free checked bags," but Southwest has "finally had to react to market realities," says Bill Saporito. Southwest is "convinced that the two-free-checked-bags policy, essentially a discount, is no longer a compelling competitive advantage." If Southwest were "attracting enough passengers at high enough fares to earn robust profits...