Air France on Tuesday unveiled a new first-class suite as it expands efforts to lure wealthy travelers from business jets and lend a ‘French touch’ to the tussle for premium revenue.
The CEO of parent Air France-KLM, Ben Smith, told Reuters the unspecified investment aimed to place Air France at the top of the European league in airline luxury, signalling a battle with British Airways and Lufthansa.
“A large percentage of the customers are flying for business reasons … Many...
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