ROKU is testing a controversial new form of advert on its smart TVs and streaming sticks, which has prompted outrage from consumers.
The tech company already has video advertisements on the home screen, much to viewers’ dismay.
AlamyA Roku spokesperson said that the autoplaying ads before the home screen are not permanent[/caption]But now owners of Roku viewers are reportedly being subject to video ads automatically playing before they can even view the home screen.
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