Exclusive- Pitchers Piyush Suri and Niteeca Pande reveal Anupam Mittal and Vineeta Singh had almost ended the deal before countering Peyush Bansal: The doors had opened but we were...

Peyush Bansal acquired the controlling stake in NOOE, a premium lifestyle and accessory brand, from founders Piyush Suri and Niteeca Pande in Shark Tank India 4. The intense 2.5-hour negotiation led to a substantial deal, aiming to supercharge the brand's global growth.