At 55 years old, Sephora is getting a facelift

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• Sephora is embarking on the largest capital project in its history — a complete redesign of its stores.
• Sephora CEO Artemis Patrick said the redesign would change how its North American shops look.
• She said the refresh aimed to provide a consistent consumer experience across all stores.

Sephora is betting big on its brick-and-mortar strategy by giving its entire fleet of North American stores a facelift.