Reliance to take Campa overseas to add more zing to cola business
Reliance will introduce Campa Cola in the Middle East, starting with Bahrain and expanding to countries like Oman and Saudi Arabia. This strategy aims to compete with Coca-Cola and PepsiCo, who are currently hit by a boycott of American products. Reliance also plans to explore local partnerships for bottling Campa in the region.
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