Shoppers furious as popular cat food pouches shrink by 15% – but the price has stayed the same

PET owners are the latest victim of shrinkflation after a popular range of cat food was reduced by 15% per pouch – sparking a wave of outrage from frustrated shoppers. 

Felix Original pouches went from 100g to 85g last year, but the pricier As Good As It Looks ones remained at 100g.

PURINA/PETS AT HOMEFelix As Good As it Looks Adult Wet Cat Food Favourites In Jelly 12-pack[/caption]

But this month they also were shrunk down to 85g with the cost remaining the same at around £5 for a box of 12 or £15 for a box of 40.