Nexflix struggles to adapt to Africa’s cinema market

Cultural and infrastructural dynamics influence the adoption of global platforms

Originally published on Global Voices

Photo of a lady calling the slate on a film set in Lagos Nigeria. Image by FridayFilmboy from Wikimedia Commons (CC BY-SA 4.0 Deed).

In 2020, Netflix, the streaming giant, officially launched its presence in Nigeria, becoming the first major platform from its league, including Hulu and HBO, to enter the Nigerian market. However, five years later, reports suggest...