Consumer goods brands rush to grab eyeballs as pilgrims converge for holy dip at Mahakumbh

Consumer goods companies like Dettol, Dabur, Pepsico, and Coca-Cola are promoting their brands at Mahakumbh. They are setting up stalls, distributing samples, and organizing activities for pilgrims. Reliance, ITC, and other top brands are also participating. These initiatives aim to connect with rural consumers and generate future sales during this significant spiritual event.