Apple's new AI iPhones aren't yet moving the dial

Apple's iPhone 16 didn't move the needle in 2024.

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• Apple's global market share of smartphone sales slipped in 2024.
• Apple's AI, Apple Intelligence, isn't available in Greater China, impacting sales.
• Chinese competitor Xiaomi grew the fastest, according to Counterpoint data.

Apple's 2024 was defined by significant launches like the Vision Pro and Apple Intelligence, but the iPhone lost ground to smartphone competitors last year.