2025 Should Finally Be the Year the Box Office Has Been Waiting For – Will It Be?

After the most turbulent four-year period ever faced by the movie theater industry, 2025 looks to be the year that exhibitors and studios have long waited for. That’s because they will finally get a sense of what the new box office normal looks like, after COVID-19 shut down theaters for a year and changed moviegoing habits for good.

“Everything we see in the years to come will be compared to 2025, not to 2022 or to 2019,” one studio executive told TheWrap.“This is going to be the new...