TikTok's ethos and community are unique. But the short-form video field is crowded.
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- As a TikTok ban looks more likely, several apps are vying for its crown.
- Sister app Lemon8 has soared in popularity, but would likely get the ax, too.
- Meta, YouTube, and Snapchat have been competing in short-form video for years.
As TikTok inches toward potential extinction in the US, creators are trying to transition viewers to other platforms, while some viewers are already in a state of mourning.