Shops in East Aurora cash in on another Bills win

EAST AURORA, N.Y. (WIVB) -- Another Buffalo Bills win means another touchdown for local businesses selling Bills merch.

"The whole community has been amazing. Obviously when the Bills do well, I feel like all businesses do well," said Cody Michels, the co-owner of Leveled Up Buffalo on Main Street in East Aurora. "The restaurant community, the bar community, retail community, everybody does really well."

Lindsey Vega, who also runs the business, said Bills merchandise has been flying off the shelves.