Ethan Hawke is a man of mixed media. His career, on the cusp of its fourth decade, runs the creative gamut: novels, screenplays, television, feature films. Still, other disciplines are more elusive — Hawke is the first to say that fashion isn’t his forte. “As a young person, I had absolutely zero interest in fashion. No awareness of it, it didn’t make my radar — very ‘Generation X,'” he admits. Yet, when he appears in the new Canada Goose campaign, Hawke’s off-the-cuff sensibility makes style look like second nature.