Apple is looking to snatch back the limelight with a huge year for the iPhone

Macworld

Not that customers have stopped buying the “declining” iPhone, by any means, but Apple would love to correct the perception that it’s stopped innovating in the smartphone space. As if stung by Mark Zuckerberg’s dubious criticisms, Apple will make a big push in 2025 to restore the iPhone’s momentum.

The focus of 2025 will of course be the flagship iPhone launches in September, where (as usual) we will get four new models, but (as not usual) one of them will be super-thin and probably branded as the iPhone Air.