Millennials and Gen Zers are hooked on plushies — and that's good news for the toy market
YouTuber Carter Kench with his collection of Squishmallows.
Washington Post/Getty Images
- Gen Z and millennials keep buying plushies, or stuffed animals in a boost for the toy market.
- A Mintel analyst said plushies are "kind of hot right now."
- Adults spent more than $1.5 billion on toys for themselves in the fourth quarter of 2024, Circana found.
Gen Z and millennials' love of plushies is bringing some cheer to the toy industry.
Young adults adore their stuffed animals...
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